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Psychology
The Job Ad That Promised Death and Got 5,000 Applicants
It was cold, brutal, and honest. It also built one of the greatest teams in history.
Jul 29
•
Martin 🏹
14
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Uncharted | Startup growth without the fairytales
The Job Ad That Promised Death and Got 5,000 Applicants
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3
Your users brains are 200k years out of date
They're running Stone Age software on iPhone hardware. Here's how to build for bias, not logic.
May 27
23
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Uncharted | Startup growth without the fairytales
Your users brains are 200k years out of date
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1
The Science of First Impressions and Why Your Product Has 50ms to Win
Users decide in 50ms if they’ll stay or leave. Learn how friction kills conversions, the biggest UX mistakes, and when friction actually helps.
Mar 11
5
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Uncharted | Startup growth without the fairytales
The Science of First Impressions and Why Your Product Has 50ms to Win
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How to Make High-Stakes Business Decisions (Without Freezing Up)
A practical framework for turning uncertainty into action.
Feb 11
•
Martin 🏹
12
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Uncharted | Startup growth without the fairytales
How to Make High-Stakes Business Decisions (Without Freezing Up)
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9
How Retailers Use Psychology to Influence Your Choices (Mind Control in Aisle 5) 🛒
Explore how neuroscience-backed strategies can increase your customer acquisition and retention—without breaking the bank.
Jul 23, 2024
•
Martin 🏹
1
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Uncharted | Startup growth without the fairytales
How Retailers Use Psychology to Influence Your Choices (Mind Control in Aisle 5) 🛒
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6
How Smart Color Choices Can Increase Your Brand’s Growth (Backed by Psychology)
Don't just pick a colour because you like it. Choose colours that align with your brand's personality and values.
Jul 2, 2024
•
Martin 🏹
4
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Uncharted | Startup growth without the fairytales
How Smart Color Choices Can Increase Your Brand’s Growth (Backed by Psychology)
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2
Your Marketing Job Isn't Safe (But You Knew That, Didn't You?)
Written by Martin O'Leary, with scientific insights from Riccardo Vocca, author of "The Intelligent Friend" newsletter and Marketing Research Assistant.
Jun 27, 2024
•
Martin 🏹
and
Riccardo Vocca
3
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Uncharted | Startup growth without the fairytales
Your Marketing Job Isn't Safe (But You Knew That, Didn't You?)
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Scarcity Marketing - Why “Only a Few Left” Still Works in 2025
Why You Keep Falling for the 'Limited Time Offer' Trap (and How to Break Free).
Jun 18, 2024
•
Martin 🏹
3
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Uncharted | Startup growth without the fairytales
Scarcity Marketing - Why “Only a Few Left” Still Works in 2025
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4
How To Use Nudge Theory for Startup Product Growth
How Startups Can Use Nudge Theory To Drive Growth 🚀
May 7, 2024
•
Martin 🏹
6
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Uncharted | Startup growth without the fairytales
How To Use Nudge Theory for Startup Product Growth
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How to Use Behavioral Economics to Accelerate Your Startup's Growth
How Behavioural Economics Can Rocket Your Startup's Growth 🚀
Apr 9, 2024
•
Martin 🏹
4
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Uncharted | Startup growth without the fairytales
How to Use Behavioral Economics to Accelerate Your Startup's Growth
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