Uncharted | Startup growth without the fairytales

Uncharted | Startup growth without the fairytales

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Psychology

Your users brains are 200k years out of date
They're running Stone Age software on iPhone hardware. Here's how to build for bias, not logic.
1
The Science of First Impressions and Why Your Product Has 50ms to Win
Users decide in 50ms if they’ll stay or leave. Learn how friction kills conversions, the biggest UX mistakes, and when friction actually helps.
How to Make High-Stakes Business Decisions (Without Freezing Up)
A practical framework for turning uncertainty into action.
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Martin 🏹
9
How Retailers Use Psychology to Influence Your Choices (Mind Control in Aisle 5) 🛒
Explore how neuroscience-backed strategies can increase your customer acquisition and retention—without breaking the bank.
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Martin 🏹
6
How Smart Color Choices Can Increase Your Brand’s Growth (Backed by Psychology)
Don't just pick a colour because you like it. Choose colours that align with your brand's personality and values.
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Martin 🏹
2
Your Marketing Job Isn't Safe (But You Knew That, Didn't You?)
Written by Martin O'Leary, with scientific insights from Riccardo Vocca, author of "The Intelligent Friend" newsletter and Marketing Research Assistant.
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Martin 🏹
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Riccardo Vocca
Scarcity Marketing - Why “Only a Few Left” Still Works in 2025
Why You Keep Falling for the 'Limited Time Offer' Trap (and How to Break Free).
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Martin 🏹
4
How To Use Nudge Theory for Startup Product Growth
How Startups Can Use Nudge Theory To Drive Growth 🚀
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Martin 🏹
How to Use Behavioral Economics to Accelerate Your Startup's Growth
How Behavioural Economics Can Rocket Your Startup's Growth 🚀
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Martin 🏹
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