Why Early-Stage Marketing Budgets Go Off the Rails

How much should I spend on marketing is the wrong question.

Dec 2 • 

Martin 🏹

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5

2

November 2025

If my work looks simple, I'm replaceable

Why Teams Choose Complexity Over Results

Nov 11

19

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8

October 2025

Every Startup Needs a Designated Hater

Someone who rips bad ideas before they escape into the world.

Oct 7 • 

Martin 🏹

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10

5

August 2025

Recharge. Rethink. Re-read.

My thoughts on growth, AI, and startup messiness.

Aug 5 • 

Martin 🏹

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1

5

July 2025

The Job Ad That Promised Death and Got 5,000 Applicants

It was cold, brutal, and honest. It also built one of the greatest teams in history.

Jul 29 • 

Martin 🏹

16

3

6

Dan Shipper Broke My Brain

How Every Builds 100x Engineers Using Claude Code and AI Agents

Jul 22 • 

Martin 🏹

19

2

Burn the Dashboard

Why the death of tracking might be the best thing to happen to marketing in a decade.

Jul 15 • 

Martin 🏹

19

2

6

Why Being Broke Makes You Smarter

The brutal clarity that comes when you’ve got no money to fool yourself.

Jul 8 • 

Martin 🏹

26

9

9

Get Fortune 500 Talent on a Startup Budget

How to outsmart big companies and hire their best people for a fraction.

Jul 1 • 

Martin 🏹

15

2

9

June 2025

You Can't Prompt Your Way to Production

If you don’t understand how your AI generated code actually works, you’re just building polished apps that will crash when real users show up.

Jun 24 • 

Martin 🏹

30

7

When to Hire Humans vs Hand It to AI

Big Tech cut grad hiring by 25%. Banks are slashing junior roles. The question every founder now faces is when do you hire a human, and when do you just…

Jun 17 • 

Martin 🏹

46

11

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Start Here: Your Weekly Growth Edge 🎯

Skip the fairytales. Get tactics that actually work.

Jun 10 • 

Martin 🏹

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1