Who gets the human?

We all know AI is going to handle more customer support, but the bigger question is when should a person step in and take over.

Aug 11 • Martin 🏹

4

2

2

July 2026

Stablecoin payments cannot be reversed

Stablecoins can move money fast but what happens when something goes wrong?

Jul 14 • Martin 🏹

4

3

June 2026

I set up a Claude subscription for my team

A day later I got sent a blog that said we were quietly innovating. Cringe.

Jun 30

12

2

4

May 2026

Trust doesn’t have a line item

Which is exactly why it’s always the first thing to go.

May 26 • Martin 🏹

11

3

3

April 2026

My OpenClaw review

The chat was the least useful part.

Apr 14

13

2

5

March 2026

The washing machine didn’t negotiate with the housemaid

Everyone’s arguing about which job AI takes first but what if that’s the wrong question entirely.

Mar 18 • Martin 🏹

11

2

5

February 2026

Marketing is splitting into two jobs

One optimises for humans while the other optimises for machines.

Feb 24 • Martin 🏹

23

3

10

Your enterprise pitch was fine. Your org chart was wrong.

What 100 vendor pitches at Google taught a partnerships lead about enterprise sales.

Feb 17 • Martin 🏹 and Loretta

9

3

4

January 2026

Great meeting. No reply.

What killed your B2B deal while you were still celebrating.

Jan 13 • Martin 🏹

32

18

7

December 2025

I almost quit Uncharted twice

The essays that finally showed me what Uncharted was really about.

Dec 30, 2025 • Martin 🏹

15

2

4

How much should a B2B startup spend on marketing?

Sample monthly budgets from pre seed to Series A, and what each stage is actually trying to prove.

Dec 2, 2025 • Martin 🏹

17

6

2

November 2025

Why people make work complicated to protect their jobs

When impact is hard to prove, complexity becomes career insurance.

Nov 11, 2025

22

8

8