The washing machine didn't negotiate with the housemaid

AI isn’t making experts faster, it’s making them easier to ignore.

Mar 18 • Martin 🏹

11

2

5

February 2026

Marketing is splitting into two jobs

Many just don't know it yet.

Feb 24 • Martin 🏹

22

3

10

Your pitch was fine. Your org chart was wrong.

A former Google partnerships lead on what 10 years of vendor pitches taught her about how deals actually get signed.

Feb 17 • Martin 🏹 and Loretta

7

3

4

January 2026

Great meeting. No reply.

What killed your deal while you were celebrating.

Jan 13 • Martin 🏹

32

18

7

December 2025

I almost quit twice

A year of skipping the fairytales.

Dec 30, 2025 • Martin 🏹

15

2

4

Early-stage marketing budgets

How much should I spend on marketing?

Dec 2, 2025 • Martin 🏹

17

6

2

November 2025

If my work looks simple, I'm replaceable

The dashboard nobody opens

Nov 11, 2025

22

8

9

October 2025

Every company needs a designated hater

Someone who rips bad ideas before they escape into the world.

Oct 7, 2025 • Martin 🏹

26

11

6

August 2025

Recharge. Rethink. Re-read.

My thoughts on growth, AI, and startup messiness.

Aug 5, 2025 • Martin 🏹

17

1

5

July 2025

The job ad that promised death

It was cold, brutal, and honest. It also built one of the greatest teams in history.

Jul 29, 2025 • Martin 🏹

16

3

6

Compound Engineering with Claude Code

How Every builds 100x engineers using Claude Code and AI agents

Jul 22, 2025 • Martin 🏹

23

2

Burn the dashboard

Why the death of tracking might be the best thing to happen to marketing in a decade.

Jul 15, 2025 • Martin 🏹

19

2

6