Uncharted | Startup growth without the fairytales

Startups don’t come with a map.

I’m Martin.

I built Ireland’s first digital bank, scaled fintechs to 100k customers, and run marketing at a MENA payments company.

Everyone wants growth tactics. Nobody wants to understand why people actually buy. So they get fairytales. “Just hire great people.” “Add more features.” “Scale what’s working.”

Uncharted is where I show you what actually happens.

Why every company needs a designated hater to kill cringe before it goes public. Why being broke forces better decisions than having budget. Why you can’t prompt your way to production no matter what AI promises.

The psychology behind why people buy. The fundamentals that actually drive growth. The patterns that hold up when things break.

For founders, marketers, and operators who need principles, not fairytales.

I publish when there is something worth your time.

Join 5,000 people who read Uncharted to learn how to grow smarter.

P.S. 👉 Want to chat? DM me on X or connect on LinkedIn. I occasionally advise startups on go-to-market strategy.