Who’s Behind Uncharted?
Hey, I’m Martin your resident Growth Engineer.
Nice to meet you 🍻
I’ve spent two decades as the engineer-inside-marketing inside startups, launching fintechs, scaling digital banks, and reverse-engineering what actually drives traction.
I’ve worked on:
💰 Built Ireland’s first digital bank to $5 B in deposits before “fintech” was a word.
📈 Scaled two startups past $25M and one past $50M
🔍 Turned “growth problems” into fixes in product, positioning, or market fit.
Why Uncharted exists
Most startup advice is recycled or oversimplified. I share the playbooks I wish someone handed me on day one.
What I actually do
I dissect how startups grow (and why they stall), blending code with copy to build AI-powered GTM systems a solo marketer can run.
Not just marketing but psychology, positioning, and the brutal realities of growth.
