Better ideas for the work you do

uncharted is for founders and business leaders who want better ideas for winning customers, leading people and using technology well.

Sometimes the useful idea is a campaign from another industry, sometimes it’s a different way to organise a team or a new tool that changes what a small business can do... and sometimes it’s been around for years and we’ve overlooked it.

I like unconventional thinking, but being unconventional isn’t the point, a clever idea still has to make sense for your people and your business. What interests me is how an idea works and what might need to change before it works somewhere else.

I draw on work I’ve done myself, conversations with people doing interesting things, useful research and things I’ve actually tested.

I’m Martin O’Leary

I’m Irish, based in Dubai, and work full time as Group Head of Marketing in fintech. Marketing and technology is a big part of my experience, but it’s not the boundary of my curiosity.

I’ve spent more than 20 years in startups and big companies across Europe and the Middle East, including roles on the management teams of three fintech businesses. Earlier in my career, I helped grow the first digital only bank in Ireland.

I’ve been on both sides of plenty of arguments, including the side that turned out to be wrong, and there’s a lot I wish I’d known earlier.

Hopefully you take something back to your own work, an idea to try, a question to ask or a different way to look at a decision.

One full article a month, with shorter Notes in between.