Uncharted | Startup growth without the fairytales

Startups don’t come with a map.

I’m Martin.

I built Ireland’s first digital bank, scaled fintechs to 100k customers, and now run marketing inside a MENA payments company. Most of what I know came from the mess. Wrong turns. Near misses. The parts no one writes up.

Uncharted is where I make sense of that. For founders, marketers, and technologists who build in the real world.

You will get the patterns behind what works. The traps that waste money. The tradeoffs that matter. I pull apart wins and flops and show why they happened. No fairytales. Just what holds up when things get unpredictable.

I publish when there is something worth your time.

Join 5,000 people who read Uncharted to learn how to grow smarter.

P.S. 👉 Want to chat? DM me on X or connect on LinkedIn. I occasionally advise startups on go-to-market strategy.