Everyone has a marketing opinion.
You have the target.

uncharted is for founders trying to win customers and build a marketing team, and the people leading those teams.

Marketing is one of those functions that everyone has an opinion on. Especially if you’re in a leadership position. This is just a reality. You'll encounter people who've never done it yet they know exactly what you're doing wrong. Meanwhile, you’re sitting in a grey room with no windows explaining the budget to the CFO and answering the founder’s questions about customer growth. Knowing what you want to do is one thing. Getting the company to agree can take considerably longer.

I’ve been on both sides of that argument, including the side that turned out to be wrong, many times. I’ve spent more than 20 years doing this work, in startups and big companies across Europe and the Middle East. There’s plenty I understand now that I wish I’d known a lot earlier.

I write about winning customers, leading marketing teams and deciding which new tech is worth using. I draw on work I’ve done myself, chats with people doing it and things I’ve actually tested.

You’ve probably got enough people telling you to be more strategic or creative. I’d prefer to help you figure out why the customer said no, is the new tech worth the hype or which bit of your team’s workload could disappear without anyone missing it.

I publish one full post a month, with shorter Notes in between.

It’s free to subscribe.

p.s.

I’m also available for marketing advisory work. If you’re building a team or need a second opinion on what marketing should focus on, get in touch on LinkedIn.