Who's Behind Uncharted?
I'm Martin.
I've spent 20 years inside the growth engines of startups and Fortune 500s.
I helped launch Ireland's first digital bank. Scaled startups to $75M+ in revenue. Built go-to-market machines across Europe and MENA.
Along the way, I noticed Smart founders were burning millions on tactics that should have worked but didn't. And the successful ones? They were doing things completely differently.
Maybe it's my technical background. Maybe it's seeing both B2C and B2B. Maybe it's working outside Silicon Valley.
But I kept noticing the same pattern: The playbooks everyone swears by were written for a different game.
What's Really Happening
The fairytales aren't just wrong, they're dangerous.
They tell you:
You need massive teams to scale
Complex funnels drive conversions
More features mean more growth
Best practices work for everyone
Silicon Valley's playbook is universal
What I've found actually works:
One person with AI tools beating entire departments
Simple psychology outperforming complex systems
Removing features to increase revenue
Contrarian moves that shouldn't work but do
Regional truths that fairytales ignore
Some breakthroughs come from new technology making the impossible possible. Others come from rediscovering what everyone forgot. Most come from questioning what everyone "knows" is true.
That's why I started Uncharted.
Every Tuesday, I share what actually works. New tech that changes the game. Old psychology that never stopped working. Tactics everyone missed. All tested, measured, and ready to implement.
What I'm Tracking at the Frontier
AI eating everything → How one person with AI replaces entire teams
Strategy myths dying → Why "best practices" kill startups outside Silicon Valley
Founder reality checks → What actually works from those who've done it
Psychology still wins → Why users trust bots more than salespeople
The patterns are clear once you look past the fairytales.
Warning: This newsletter will make you question everything you learned about marketing. Your current agency will hate it. Your boss might fire you. Your results will speak for themselves.
