Start here. No fairytales. Just what works.
How to build and sell in uncertainty.
Uncharted is for people building when the playbook doesn’t apply.
I like going places before there’s a map.
New technology before anyone can separate signal from hype. New markets where the Silicon Valley playbook breaks on contact. Complex, regulated businesses where the real decision happens after the meeting, not inside your funnel.
Uncharted is where I write what I find out there.
What’s working, what isn’t, and why popular wisdom keeps getting it wrong.
I’ve spent 15+ years as the marketer in the room with founders and CEOs, often the only one, helping teams sell things that are hard to explain in environments where getting it wrong is expensive.
If you sell something complex, the bottleneck is usually one of these…
words, proof, fear, and internal politics
Join 5.8k founders and marketers who want clarity before it becomes obvious
Start with these
Words: How to Position Your Startup Like Silicon Valley’s Best
Internal politics: Why Trust, Not Funnels, Closes Enterprise Deals
Fear: Why a ‘Better Product’ Won’t Save Your Startup
AI reality: You Can’t Prompt Your Way to Production
Reality check: Agentic Vibe Marketing Is Already Here
Pick your terrain
Words
If your customer can’t repeat what you do in one sentence, nothing else matters. Positioning, messaging, explaining hard products without buzzwords.
Proof
What buyers accept as evidence, what they ignore, and how to build credibility before you have perfect logos.
Fear
The real objection is rarely the feature set. It’s what could go wrong and who gets blamed.
Internal politics
Who needs to agree after the meeting, who can block it, and what your champion needs to win inside their own company.
AI reality
What works in production, what is demo theatre, and what AI actually changes once you leave the hype cycle.
What are you dealing with?
Can’t explain what you do?
Your product is good but your words aren’t landing. This is expensive.
→ What I Wish I Knew About Strategy Sooner
→ How to Position Your Startup Like Silicon Valley’s Best
Deals stuck in committee?
Your contact likes you. But they can't sell you internally.
→ Why Trust, Not Funnels, Closes Enterprise Deals
→ Why a ‘Better Product’ Won’t Save Your Startup
Only marketer trying to make growth happen?
No playbook. No support. Just you and the expectation of results.
→ Why This $150K Startup Marketing Hire Failed
→ Great Product Marketing Kills Something Ugly
Figuring out what AI actually changes?
A lot. But not the things most people are panicking about.
→ Why Renting AI Is The New Fairytale
→ When AI Makes Everything Good, Taste Becomes Everything
P.S. I help teams figure out how to sell things that are hard to explain.