Start here. No fairytales.

What actually works when there's no playbook..

uncharted is for founders and marketers building when the playbook doesn’t apply. Complex products, Skeptical buyers and markets still figuring out the rules.

I tend to end up working in places before there’s a map.

This is what I’ve figured out.

What are you dealing with?

Deals stuck in committee?
Your contact likes you. But they can’t sell you internally.

• Great meeting. No reply.

• Why trust, not funnels, closes enterprise deals

Can’t explain what you do?
Your product is good but your words aren’t landing. This is expensive.

• What I wish I knew about strategy sooner

• Most marketers are about to have a bad year

• AI is Stealing Everyone’s Voice

Only marketer in the room?
No playbook. No support. Just you and the expectation of results.

• Why this $150K startup marketing hire failed

• Every startup needs a designated hater

Figuring out what AI changes?
A lot. But not the things most people are panicking about.

• You can’t prompt your way to production

• Agentic vibe marketing is already here

P.S. I help teams figure out how to build and market in places where the playbook doesn’t exist yet.

DM me on X or find me on LinkedIn.