Start here. No fairytales. Just what works.

How to build and sell in uncertainty.

Uncharted is for founders and marketers building when the playbook doesn’t apply. Complex products. Skeptical buyers. Sales that close in rooms you’re not in.

I've spent 20 years as the only marketer in the room with founders, helping teams sell things that are hard to explain.

This is what I found.

What are you dealing with?

Deals stuck in committee?
Your contact likes you. But they can’t sell you internally.

• Great meeting. No reply.

• Why trust, not funnels, closes enterprise deals

Can’t explain what you do?
Your product is good but your words aren’t landing. This is expensive.

• What I wish I knew about strategy sooner

• How to position your startup like Silicon Valley’s best

Only marketer in the room?
No playbook. No support. Just you and the expectation of results.

• Why this $150K startup marketing hire failed

• Every startup needs a designated hater

Figuring out what AI changes?
A lot. But not the things most people are panicking about.

• You can’t prompt your way to production

• Agentic vibe marketing is already here

P.S. I help teams figure out how to sell things that are hard to explain.

DM me on X or find me on LinkedIn.