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Nobody wrote a memo about what was being lost
What gets cut when nobody can find a number for it.
May 26 • Martin 🏹
The chat is the least interesting part of AI
We’ve treated AI like a chatbot. The more important version works in the background and remembers what matters.
Apr 14
Great meeting. No reply.
What killed your deal while you were celebrating.
Jan 13 • Martin 🏹
Every company needs a designated hater
Someone who rips bad ideas before they escape into the world.
Oct 7, 2025 • Martin 🏹
Your pitch was fine. Your org chart was wrong.
A former Google partnerships lead on what 10 years of vendor pitches taught her about how deals actually get signed.
Feb 17 • Martin 🏹 and Loretta
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How to stand out from AI slop
May 28, 2024 • Martin 🏹
Agentic vibe marketing is already here
Mar 25, 2025 • Martin 🏹
What Ogilvy knew that most marketers forgot
Jul 16, 2024 • Martin 🏹
Nike’s $60B mistake
Aug 6, 2024 • Martin 🏹
The washing machine didn't negotiate with the housemaid
AI isn’t making experts faster, it’s making them easier to ignore.
Mar 18 • Martin 🏹
Marketing is splitting into two jobs
Many just don't know it yet.
Feb 24 • Martin 🏹
I almost quit twice
A year of skipping the fairytales.
Dec 30, 2025 • Martin 🏹
The budgets weren't wrong, the priorities were.
How much should I spend on marketing?
Dec 2, 2025 • Martin 🏹
If my work looks simple, I'm replaceable
The dashboard nobody opens
Nov 11, 2025
Recharge. Rethink. Re-read.
My thoughts on growth, AI, and startup messiness.
Aug 5, 2025 • Martin 🏹
Why your job ads attract the wrong people
It was cold, brutal, and honest. It also built one of the greatest teams in history.
Jul 29, 2025 • Martin 🏹
uncharted
uncharted
Everyone's nodding in the meeting. You're not sure why. Uncharted is about the gap between the clean story and what actually happens when new technology meets markets and humans. No fairytales.
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