uncharted | Martin 🏹 | Substack

Your Pitch Was Fine. Your Org Chart Was Wrong.

A former Google partnerships lead on what 10 years of vendor pitches taught her about how deals actually get signed.

Feb 17 • Martin 🏹 and Loretta

Great meeting. No reply.

What killed your deal while you were celebrating.

Jan 13 • Martin 🏹

Every startup needs a designated hater

Someone who rips bad ideas before they escape into the world.

Oct 7, 2025 • Martin 🏹

I almost quit twice

A year of skipping the fairytales.

Dec 30, 2025 • Martin 🏹

Early-stage marketing budgets

How much should I spend on marketing?

Dec 2, 2025 • Martin 🏹

Most Popular

How to stand out from AI slop

May 28, 2024 • Martin 🏹

Agentic vibe marketing is already here

Mar 25, 2025 • Martin 🏹

What Ogilvy knew that most marketers forgot

Jul 16, 2024 • Martin 🏹

Nike’s $60B mistake

Aug 6, 2024 • Martin 🏹

uncharted

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