uncharted | Martin 🏹 | Substack

Most marketers are about to have a bad year

Many just don't know it yet.

Feb 24 • Martin 🏹

Your pitch was fine. Your org chart was wrong.

A former Google partnerships lead on what 10 years of vendor pitches taught her about how deals actually get signed.

Feb 17 • Martin 🏹 and Loretta

Great meeting. No reply.

What killed your deal while you were celebrating.

Jan 13 • Martin 🏹

Every startup needs a designated hater

Someone who rips bad ideas before they escape into the world.

Oct 7, 2025 • Martin 🏹

I almost quit twice

A year of skipping the fairytales.

Dec 30, 2025 • Martin 🏹

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What Ogilvy knew that most marketers forgot

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Nike’s $60B mistake

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uncharted

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