uncharted | Martin 🏹 | Substack

The chat is the least interesting part of AI

We’ve treated AI like a chatbot. The more important version works in the background and remembers what matters.

Apr 14

Great meeting. No reply.

What killed your deal while you were celebrating.

Jan 13 • Martin 🏹

Every company needs a designated hater

Someone who rips bad ideas before they escape into the world.

Oct 7, 2025 • Martin 🏹

Your pitch was fine. Your org chart was wrong.

A former Google partnerships lead on what 10 years of vendor pitches taught her about how deals actually get signed.

Feb 17 • Martin 🏹 and Loretta

Marketing is splitting into two jobs

Many just don't know it yet.

Feb 24 • Martin 🏹

Most Popular

How to stand out from AI slop

May 28, 2024 • Martin 🏹

Agentic vibe marketing is already here

Mar 25, 2025 • Martin 🏹

What Ogilvy knew that most marketers forgot

Jul 16, 2024 • Martin 🏹

Nike’s $60B mistake

Aug 6, 2024 • Martin 🏹

uncharted

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