Great article! Two points really struck a chord with me: the value of building emotional connections that competitors just can’t copy and the impact of bold, risk-taking strategies in crowded markets. Emotional connections are what truly set brands apart, especially when features can be easily imitated. Taking steps to build trust - even if they’re a little inconvenient, can leave customers feeling secure and valued. And when brands break away from the usual and surprise their audience, it creates loyalty by tapping into something deeper.
Taking risks in how a brand presents itself is just as important. Bold moves that challenge the norm spark conversations and leave a lasting impression. Safe, predictable approaches often fade into the background, but thoughtful risks make a brand stand out and resonate with its audience in a way that’s hard to forget.
Thanks for this thoughtful feedback. Really glad the article resonated with you! Your connection between emotional bonds and strategic risk-taking got me thinking about how this applies to innovation cycles. It's fascinating how the most successful product launches often come from companies willing to temporarily sacrifice efficiency for emotional impact.Like Apple deliberately making their unboxing experience slower but more memorable. I'm curious how do you approach this balance in your own product development? Do you ever intentionally design "friction" points that might seem counterintuitive but ultimately strengthen customer connection?
It is all exciting and a grave challenge to go through the procedure of unlearning so much. many things that were useful will not be now. Until next time....
Great article! Two points really struck a chord with me: the value of building emotional connections that competitors just can’t copy and the impact of bold, risk-taking strategies in crowded markets. Emotional connections are what truly set brands apart, especially when features can be easily imitated. Taking steps to build trust - even if they’re a little inconvenient, can leave customers feeling secure and valued. And when brands break away from the usual and surprise their audience, it creates loyalty by tapping into something deeper.
Taking risks in how a brand presents itself is just as important. Bold moves that challenge the norm spark conversations and leave a lasting impression. Safe, predictable approaches often fade into the background, but thoughtful risks make a brand stand out and resonate with its audience in a way that’s hard to forget.
Thanks for this thoughtful feedback. Really glad the article resonated with you! Your connection between emotional bonds and strategic risk-taking got me thinking about how this applies to innovation cycles. It's fascinating how the most successful product launches often come from companies willing to temporarily sacrifice efficiency for emotional impact.Like Apple deliberately making their unboxing experience slower but more memorable. I'm curious how do you approach this balance in your own product development? Do you ever intentionally design "friction" points that might seem counterintuitive but ultimately strengthen customer connection?
I would suggest Al Ries & Jack Trout books.
Good call. I'll include them in a future post.
Did you see this one? If not you might find it interesting also.
https://www.dotmartin.io/p/positioning-secrets-silicon-valley-success
i like the messages especially about the perfect production thing and being different. I live by those. We are definitely in a brave new world.
Thanks and yes we're certainly in a whole new world. Part exciting, part terrifying.
It is all exciting and a grave challenge to go through the procedure of unlearning so much. many things that were useful will not be now. Until next time....