Thanks Martin, this article really got me thinking and came at the right time. I am in the process of revamping all our funnels and it has given me some good thoughts on how to redesign the customer journey for larger customers.
Glad it resonated Andreas! Redesigning funnels for larger customers is a whole different challenge...longer cycles, more decision-makers, and plenty of nuance. What changes are you considering?
All customers went through the same steps - now we are revising and tailoring it to each customer group - larger customers then definitely with calls and bookings, while the others get forms & nurturing.
We are currently working on a segmentation plan based on interest, clicks, and other intent signals - but since I work with many different startup programs around the world, it's not that easy. 😃
Good insight 😌 Can i translate part of this article into Spanish with links to you and a description of your newsletter?
Yes of course 🙏👍
Many thanks.
Done, Martin. We made the translation, Salvador Lorca and me.
Thanks Martin, this article really got me thinking and came at the right time. I am in the process of revamping all our funnels and it has given me some good thoughts on how to redesign the customer journey for larger customers.
Glad it resonated Andreas! Redesigning funnels for larger customers is a whole different challenge...longer cycles, more decision-makers, and plenty of nuance. What changes are you considering?
All customers went through the same steps - now we are revising and tailoring it to each customer group - larger customers then definitely with calls and bookings, while the others get forms & nurturing.
Makes sense! How are you balancing automation with a personal touch for the smaller customer segments?
We are currently working on a segmentation plan based on interest, clicks, and other intent signals - but since I work with many different startup programs around the world, it's not that easy. 😃
Customers and investors are looking for well-weathered operations. Don't build a perfect business plan on paper, serve the smallest viable audience.
Exactly. Get your hands dirty and earn some scars.