Curious to know what kind of engagement do you talk about in first 60 minutes. Is it commenting on others posts, or engaging with yours … when someone comments on it?
Hi Rachel, LinkedIn is a B2B platform where people often scroll during work hours. Posting early in the day maximises your chances of catching your audience when they're most active and ready to engage.
Thanks Mandy! I wrote this a while back, but it looks like LinkedIn has made more changes to its algorithm. I still believe polls are performing really well, though. Let me know how it goes if you test it.
Martin! Well fking done. This is extremely helpful.
I started posting on LinkedIn in May, I thought I’ll do a 30 day run. I even bought a course. I fell flat on my face. I’ll be honest, the premise of my newsletter works well on substack, because I write long form, but LinkedIn - I don’t know if it will work (I’m a marketing professional, and you’d think it’d be easier for me to make a content strategy but even it comes to your handle, it’s so damn difficult with all the limiting beliefs), I have still not cracked what short form content can complement my newsletter content on LI. But I’ve understood that I have to self promote if I have to win at this online game. So, your post comes at the right time. I was going back to the drawing board anyway, now with your post I’m well armed to form a content plan. So massive thank you 🙏
Thanks so much for the kind words Ishaita! I’m really glad my post was helpful. I believe the secret ingredients, aside from the algorithms, are consistency and timing. I struggle with these too.
I get that the shift from long-form to short-form can be tough, even for us marketing folks. It’s awesome that you're ready to refine your content plan.
What kind of short-form content are you thinking of trying next to complement your newsletter?
Very useful summary of the report and some great food for thought!
Impressed by your growth in impressions… I’m similar to were yours were at around 200-500 per post on average.
I will try and work harder on my hooks etc.
Oh and I’ve saved your post 🫶🫶🫶
Curious to know what kind of engagement do you talk about in first 60 minutes. Is it commenting on others posts, or engaging with yours … when someone comments on it?
This is about engaging your posts after you post. The first hour is the golden hour.
Got it. Thank you.
Absolute gem of information. Thanks for putting it out.
Thanks for the feedback 🙌 What other tropics would you like me to post about?
I’d be interested in Twitter and Reddit growth as well.
Good news. I post this week is on X🙏
That's great. Thank you
So happy to find this article! :) Good read, Martin.
Thanks Nika glad you liked it!
Great post. Did you find anything related to time of day? I got caught in the "post at 8am" hype recently but I wonder how much it matters.
Hi Rachel, LinkedIn is a B2B platform where people often scroll during work hours. Posting early in the day maximises your chances of catching your audience when they're most active and ready to engage.
Absolute gold in this post. Be authentic, start conversations, post on the weekend. Thanks!
Thanks Michelle - I hope it is helpful.
This breakdown of a Linkedin post is great. Nice work Ross Simmonds 👏 I thought you might find this useful. What do you think?
Polls: 2.19x median reach—engagement gold.
Love this insight. I didn't know about it before
Thanks Mandy! I wrote this a while back, but it looks like LinkedIn has made more changes to its algorithm. I still believe polls are performing really well, though. Let me know how it goes if you test it.
yeah I've never used a poll so be interested to try.
Martin! Well fking done. This is extremely helpful.
I started posting on LinkedIn in May, I thought I’ll do a 30 day run. I even bought a course. I fell flat on my face. I’ll be honest, the premise of my newsletter works well on substack, because I write long form, but LinkedIn - I don’t know if it will work (I’m a marketing professional, and you’d think it’d be easier for me to make a content strategy but even it comes to your handle, it’s so damn difficult with all the limiting beliefs), I have still not cracked what short form content can complement my newsletter content on LI. But I’ve understood that I have to self promote if I have to win at this online game. So, your post comes at the right time. I was going back to the drawing board anyway, now with your post I’m well armed to form a content plan. So massive thank you 🙏
Thanks so much for the kind words Ishaita! I’m really glad my post was helpful. I believe the secret ingredients, aside from the algorithms, are consistency and timing. I struggle with these too.
I get that the shift from long-form to short-form can be tough, even for us marketing folks. It’s awesome that you're ready to refine your content plan.
What kind of short-form content are you thinking of trying next to complement your newsletter?
Ah, tough one to answer. But I am thinking on these lines:
1)https://www.linkedin.com/feed/update/urn:li:activity:7234398305550503938/
Very short - succinct - inspiring
2) https://substack.com/@singhishita/note/c-65552243
Personal - short - relatable
→ I haver to cap LI posts to a minimum word length, because nobody reads long form on LI as such (at least not until I gain a certain followership.
→ I think I formed a mini content strat while answering this ques for you haha. Thanks again.