100% agree with everything here. Though that much needed shift in mindset is not yet implemented, even in the most innovative tech companies out-there. As mentioned in this stack, it will take marketing leaders to be great operators as well.
This is the future of marketing ... Speaking of the team, I'm already asking myself whether I should hire a new resource or whether I can use AI to enable my team to double its output
Exactly. The next unfair advantage isn’t a bigger team. It’s a sharper one powered by agents that never sleep. What roles or tasks are you considering?
When I consider AI and whether it could be used instead of hiring someone, I think mostly about campaigns or projects and not roles. When AI can support me in executing several marketing campaigns, from visual to copy to ads, then there is no need to hire additional resources, like e.g. a marketing manager, to manage those campaigns.
I’d love to see it brought to life through a step-by-step process.
Like: How do you actually design a loop vs a campaign? What’s an example of a self-improving flow? What does “owning distribution” really look like when you’re not an engineer?
Even just walking through one workflow end-to-end with a real goal (say, “grow a waitlist” or “validate a new offer”) would be so powerful.
The vision is there. Now I’m craving the playbook.
The idea of becoming a smart solo-marketer is tempting. Has anyone tried to use the principles of vibe marketing IRL? With real businesses and real clients?
100% agree with everything here. Though that much needed shift in mindset is not yet implemented, even in the most innovative tech companies out-there. As mentioned in this stack, it will take marketing leaders to be great operators as well.
I think the future of marketing isn’t creativity or comms. It’s ops. The best CMOs will look more like COOs with a sense of taste.
🙌🏼💯
This is the future of marketing ... Speaking of the team, I'm already asking myself whether I should hire a new resource or whether I can use AI to enable my team to double its output
Exactly. The next unfair advantage isn’t a bigger team. It’s a sharper one powered by agents that never sleep. What roles or tasks are you considering?
When I consider AI and whether it could be used instead of hiring someone, I think mostly about campaigns or projects and not roles. When AI can support me in executing several marketing campaigns, from visual to copy to ads, then there is no need to hire additional resources, like e.g. a marketing manager, to manage those campaigns.
Totally. Once AI handles full campaign cycles end to end, the job shifts from managing people to managing outcomes.
I’d love to see it brought to life through a step-by-step process.
Like: How do you actually design a loop vs a campaign? What’s an example of a self-improving flow? What does “owning distribution” really look like when you’re not an engineer?
Even just walking through one workflow end-to-end with a real goal (say, “grow a waitlist” or “validate a new offer”) would be so powerful.
The vision is there. Now I’m craving the playbook.
I'm actually working on a project that I hope to bring to life in the next couple of weeks. That might be a good example, so stay tuned.
"A data analyst to explain why nothing’s working" 🤣
You know it's true Casandra :)
No one ever asks the most important question: why something is working!
That's because by the time something works, people just want to go to the pub and celebrate.
True. And they want to believe they caused it when it may actually be exogenous 🤪
Love the emphasis on becoming an AI one man army!
The idea of becoming a smart solo-marketer is tempting. Has anyone tried to use the principles of vibe marketing IRL? With real businesses and real clients?