I love your Revenue-Based Marketing Roadmap! It's so true and applies to non-profits and privately owned schools. I run consulting agency for private schools and when I talk to them about the Pre-$500K: being the owner/principal - initially on one belives me (lol) So now I have "data" to prove it. Great article. Thank you !
So glad the Revenue-Based Marketing Roadmap helped validate your observations! It's fantastic to hear how you're applying it in private education. I had to chuckle at your comment about owners/principals not believing the Pre-$500K phase. I'm always here if you run into tricky questions with your clients. Would love to help brainstorm solutions.
Consider a senior marketing advisor (10-15 hours/month) "
Love this. I love your thoughtful breakdown of what companies should do at each revenue stage, and the critical questions they should ask themselves BEFORE hiring a marketing expert. Some of the principles can be applied to hiring a head of data, for example
Thanks, Mandy! The answer really depends on several factors—like the startup’s growth stage, the business’s maturity, and the founders’ expertise. You’re absolutely right that this framework could also apply to other roles, like hiring your first Head of Data.
I love your Revenue-Based Marketing Roadmap! It's so true and applies to non-profits and privately owned schools. I run consulting agency for private schools and when I talk to them about the Pre-$500K: being the owner/principal - initially on one belives me (lol) So now I have "data" to prove it. Great article. Thank you !
So glad the Revenue-Based Marketing Roadmap helped validate your observations! It's fantastic to hear how you're applying it in private education. I had to chuckle at your comment about owners/principals not believing the Pre-$500K phase. I'm always here if you run into tricky questions with your clients. Would love to help brainstorm solutions.
Fantastic! Thank you for your generous offer of support to brainstorm! I will reach out with some more conundrums directly 🤩
Founder should be the best marketer in the company. If the founder isn't a marketer (at least, deep inside), the business is in trouble.
Yes totally agree. Especially at the early stages of a new startup.
"You’re the marketer (yes YOU).
Consider a senior marketing advisor (10-15 hours/month) "
Love this. I love your thoughtful breakdown of what companies should do at each revenue stage, and the critical questions they should ask themselves BEFORE hiring a marketing expert. Some of the principles can be applied to hiring a head of data, for example
Thanks, Mandy! The answer really depends on several factors—like the startup’s growth stage, the business’s maturity, and the founders’ expertise. You’re absolutely right that this framework could also apply to other roles, like hiring your first Head of Data.