Use this simple messaging framework to show what your product replaces, what it eliminates, and why your customer should care.
> Why “All in One” already lost you the sale
I almost stopped reading there as I didn't need to be further convinced.
But it doesn't have always been the same. Remember Microsoft Works, and how all in one office suits were a thing in the 90s.
But was this because it was so new at the time and there were very few alternatives? Now, we are saturated with alternatives.
Alternatives, and single purpose, communicating solutions. APIs have killed all in one solutions by removing silos
Great point on APIs.
> Why “All in One” already lost you the sale
I almost stopped reading there as I didn't need to be further convinced.
But it doesn't have always been the same. Remember Microsoft Works, and how all in one office suits were a thing in the 90s.
But was this because it was so new at the time and there were very few alternatives? Now, we are saturated with alternatives.
Alternatives, and single purpose, communicating solutions. APIs have killed all in one solutions by removing silos
Great point on APIs.