Marketing cannot rescue a broken strategy. Clear choices, a narrow audience and patient distribution can.
Thanks for this cogent and powerful summary. You nailed it!
Seth
Seth,
Coming from you - this means the world.
Your work has shaped how I think about modern marketing, especially in startups where authenticity > budget.
Pretty sure I've worn out multiple copies of Purple Cow over the years!
Thank you for consistently showing us that marketing with integrity isn't just possible - it's essential.
Martin
"Take your core offering.
Remove one feature.
Make what remains twice as good.
Repeat until you have something remarkable."
Love this. made me think about my business.
Easier said than done but a great way to prevent feature bloat! Let us know how it works for you Mandy.
I’m still reading “this is strategy”
I love to see other people talking about the ideas shared in the book.
Thanks for this cogent and powerful summary. You nailed it!
Seth
Seth,
Coming from you - this means the world.
Your work has shaped how I think about modern marketing, especially in startups where authenticity > budget.
Pretty sure I've worn out multiple copies of Purple Cow over the years!
Thank you for consistently showing us that marketing with integrity isn't just possible - it's essential.
Martin
"Take your core offering.
Remove one feature.
Make what remains twice as good.
Repeat until you have something remarkable."
Love this. made me think about my business.
Easier said than done but a great way to prevent feature bloat! Let us know how it works for you Mandy.
I’m still reading “this is strategy”
I love to see other people talking about the ideas shared in the book.