Outstanding. Businesses don't buy, people do -- that's the bottom line. Anyone who masters David Ogilvy and the bonus Rory Sutherland principles is light years ahead of the pack.
Great article. I've come across Rory Sutherland just a few weeks ago myself, and it's cool seeing him mentioned here too. Apparently these principles are indeed not as well known as they should be.
Outstanding. Businesses don't buy, people do -- that's the bottom line. Anyone who masters David Ogilvy and the bonus Rory Sutherland principles is light years ahead of the pack.
Love when you recommend books in the end.
Appendix resources are very appreciated
Great read, fully agree!
Thanks, Michiel. I'm glad you liked it. Did any particular part resonate with you?
Great stuff, it’s definitely time B2B became more emotional and I think fun…
Thanks Daniel. What B2B brands do it well in your opinion - if any :)
Great article. I've come across Rory Sutherland just a few weeks ago myself, and it's cool seeing him mentioned here too. Apparently these principles are indeed not as well known as they should be.