Bring emotion into your B2B strategy and connect with customers.
Outstanding. Businesses don't buy, people do -- that's the bottom line. Anyone who masters David Ogilvy and the bonus Rory Sutherland principles is light years ahead of the pack.
Love when you recommend books in the end.
Great stuff, it’s definitely time B2B became more emotional and I think fun…
Thanks Daniel. What B2B brands do it well in your opinion - if any :)
Appendix resources are very appreciated
Great read, fully agree!
Thanks, Michiel. I'm glad you liked it. Did any particular part resonate with you?
Outstanding. Businesses don't buy, people do -- that's the bottom line. Anyone who masters David Ogilvy and the bonus Rory Sutherland principles is light years ahead of the pack.
Love when you recommend books in the end.
Great stuff, it’s definitely time B2B became more emotional and I think fun…
Thanks Daniel. What B2B brands do it well in your opinion - if any :)
Appendix resources are very appreciated
Great read, fully agree!
Thanks, Michiel. I'm glad you liked it. Did any particular part resonate with you?