Most startups fail at global expansion. Not due to funding, but costly mistakes in compliance, payments, and localization. Avoid these pitfalls and scale successfully.
Well said, Martin! I have been taking US brands to the UK as the Beachhead for Europe / the world for over 25 years in various guises. One point I think you miss is that it is not just about getting a foothold, but maintaining it. A $billion business I successfully took international failed to invest energy into keeping the international business up to date with the home market. Over a decade later they threw the towel in and retreated back home. International has a tonne of advantages but it also needs advocates at C-level willing to take the time to do all the stuff you list and then continue to spend time on it.
Great point Thomas and I completely agree. When going International getting a foothold is just the start. Maintaining it, staying aligned with the home market, and keeping leadership engaged long-term is where a lot of companies slip up. There’s only so much I can cover in one newsletter, and this is definitely one of the angles I didn’t get into. Could be a great topic to dig into for a future edition. Appreciate the insight!
Well said, Martin! I have been taking US brands to the UK as the Beachhead for Europe / the world for over 25 years in various guises. One point I think you miss is that it is not just about getting a foothold, but maintaining it. A $billion business I successfully took international failed to invest energy into keeping the international business up to date with the home market. Over a decade later they threw the towel in and retreated back home. International has a tonne of advantages but it also needs advocates at C-level willing to take the time to do all the stuff you list and then continue to spend time on it.
Great point Thomas and I completely agree. When going International getting a foothold is just the start. Maintaining it, staying aligned with the home market, and keeping leadership engaged long-term is where a lot of companies slip up. There’s only so much I can cover in one newsletter, and this is definitely one of the angles I didn’t get into. Could be a great topic to dig into for a future edition. Appreciate the insight!