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How to stand out from AI slop
AI is transforming marketing, bringing unparalleled efficiency to the field. It also threatens to usher in an era of bland, forgettable marketing…
 • Martin 🏹
Agentic vibe marketing is already here
One smart marketer can outwork a team of five and most startups haven’t noticed yet.
 • Martin 🏹
What Ogilvy knew that most marketers forgot
He wrote it down. We ignored it.
 • Martin 🏹
Nike’s $60B mistake
Lessons from Nike’s costly missteps on building brand resilience, respecting core strengths, and growing sustainably without sacrificing loyalty.
 • Martin 🏹
What I wish I knew about strategy sooner
It Took Me 20 Years to Figure Out Strategy (Yeah, I'm a Slow Learner)
 • Martin 🏹
The 10 AI Slides From Mary Meeker That Actually Matter For Builders
Mary Meeker dropped 340 slides on AI. But only 10 slide matter.
 • Martin 🏹
When to hire humans vs hand it to AI
Big Tech cut grad hiring by 25%. Banks are slashing junior roles. The question every founder now faces is when do you hire a human, and when do you just…
 • Martin 🏹
Great meeting. No reply.
What killed your deal while you were celebrating.
 • Martin 🏹
You can't prompt your way to production
If you don’t understand how your AI generated code actually works, you’re just building polished apps that will crash when real users show up.
 • Martin 🏹
AI is Stealing Everyone’s Voice. Here’s How to Keep Yours.
AI content isn’t the problem. Publishing soulless slop is. Here’s how to inject your voice and originality into every AI-assisted post and the prompt…
 • Martin 🏹
Nobody knows how to hire for this yet
How Every builds 100x engineers using Claude Code and AI agents
 • Martin 🏹
LinkedIn's algorithm demystified
How To Hack LinkedIn's Algorithm for Explosive Growth 📈
 • Martin 🏹
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